Start with the customer!

Hi

I tasted retail in '97 when I prepared what was possibly the first IT retail policy manual for the IT Industry. Over the years, retail and it's direct interface with the customer became a fascination, a passion and I devoured books, experimented with different promos and visual merchandising setups to evolve a rich repertoire of options to maximise retail business. This blog is an ode to retailing - an opportunity to network retail professionals and build a strong community platform for retail creativity!

Let this represent the cracking of the Champagne bottle, let the CXL retail ship roll...