The Great Book Wall Promo

November 2009 saw the Aviva Great Book Wall Promo. 1 week, target to collect 100,000 books. To tie-up elements across 300 schools, PR teams, Site activation, Promo partners required a phenomenal effort and promo management skill. Custom boxes were deployed at 300 schools overnight, coordination was a pain but the results were there for all to see.

We collated over 103,000 books, the PR event was chaired by Kapil Sibal, Minister for Education, the event was timed to coincide with the Children's day 14th Nov and Education day 18th Nov. The press coverage was visible - and for the partnering NGO - this was a shot-in-arm to deliver a promise of a new dawn for street children!

A new dawn - but 'just another day' at CPM!