Wednesday, March 3, 2010

Why bizarre ads work?

Why do bizarre ads work? In a world that has too many options and too little time, most of the times, we tend to move towards the only thing that stands out or touches us most powerfully, emotively...Here is a lovely presentation from Seth Godin that I enjoyed on Ted - a must-see for all brand creators...

http://www.ted.com/talks/seth_godin_on_sliced_bread.htm

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